Digital Marketing and e-Commerce

Prof. Doutor Jorge Remondes

Graduates and Bachelors who intend to start or deepen careers in the areas of digital marketing and e-commerce. Graduates and staff from different sectors of activity, trainers and business consultants may attend this postgraduate course.

An academic semester corresponding to 30 ECTS

20

• Attendance
• Open debates
• Constitution of working groups for reflection and appreciation of case studies
• Practical work
• Evaluation Tests

• Internet
• Teachers' exhibitions
• Use of multimedia rooms
• Moodle
• Group work
• Viewing and commenting on videos
• Case studies
• Final work and tutorial guidance

Fees

• Application fee - € 95.00
• Enrollment / registration fee - € 105.00
• Tuition fee - € 1800.00

Payment Methods

• Prompt payment - € 1710 *
• Monthly fee for 5 months
  • 1st installment - € 450.00
  • 2nd installment - € 400.00
  • 3rd installment - € 350.00
  • Remaining installments - € 300.00

• - Must be paid by the 15th of each month of the course.
• * Not returnable in case of withdrawal by the student

Reductions

• ISVOUGA graduates: 5% reduction in tuition fees

Module	Teacher	Hours	ECTS
Digital Marketing & Planning	Fabiane Valente	8	1
e-Commerce	Vanessa Arlandis	16	4
Digital Law & e-Commerce	Daniel Gonçalves	8	1
Digital Branding	David Monteiro e João Campos	8	1
Social Media Marketing	Vasco Marques	12	3
Digital Networking	Pedro Caramez	8	1
Content Marketing & Web Copywriting	Elsa Fernandes	8	1
Digital Public Relations & Influencers	Ana Canavarro	8	1
Advertising on Social Networks	Márcio Miranda	16	4
Search Engine Marketing	Daniel Pereira	16	4
Mobile Marketing	Vasco Marques	8	1
Marketing & Sales Automation	Nuno Barata	8	1
Web Analytics & Metrics	Marco Gouveia	8	1
Applied project	Fabiane Valente	18	6
Total hours / ECTS		150	30

Seminars with invited speakers

Course eligible for application to the José Neves Foundation grant. See the Regulation here.