IEE
Digital Marketing and e-Commerce
On site
Prof. Doutor Jorge Remondes
Graduates and Bachelors who intend to start or deepen careers in the areas of digital marketing and e-commerce. Graduates and staff from different sectors of activity, trainers and business consultants may attend this postgraduate course.
An academic semester corresponding to 30 ECTS
On-site Regime
October 2023 to March 2024
Friday from 7 pm to 11 pm and Saturdays from 9 am to 1 pm
20
- Attendance
- Open debates
- Constitution of working groups for reflection and appreciation of case studies
- Practical work
- Evaluation Tests
- Internet
- Teachers' exhibitions
- Use of multimedia rooms
- Moodle
- Group work
- Viewing and commenting on videos
- Case studies
- Final work and tutorial guidance
Fees
- Application fee - € 95.00
- Enrollment / registration fee - € 105.00
- Tuition fee - € 1800.00
Payment Methods
- Prompt payment - € 1710 *
- Monthly fee for 5 months
- 1st installment - € 450.00
- 2nd installment - € 400.00
- 3rd installment - € 350.00
- Remaining installments - € 300.00
- - Must be paid by the 15th of each month of the course.
- * Not returnable in case of withdrawal by the student
Reductions
- ISVOUGA graduates: 5% reduction in tuition fees
Module | Teacher | Hours | ECTS |
Digital Marketing & Planning | Fabiane Valente | 8 | 1 |
e-Commerce | Vanessa Arlandis | 16 | 4 |
Digital Law & e-Commerce | Daniel Gonçalves | 8 | 1 |
Digital Branding | David Monteiro e João Campos | 8 | 1 |
Social Media Marketing | Vasco Marques | 12 | 3 |
Digital Networking | Pedro Caramez | 8 | 1 |
Content Marketing & Web Copywriting | Elsa Fernandes | 8 | 1 |
Digital Public Relations & Influencers | Ana Canavarro | 8 | 1 |
Advertising on Social Networks | Márcio Miranda | 16 | 4 |
Search Engine Marketing | Daniel Pereira | 16 | 4 |
Mobile Marketing | Vasco Marques | 8 | 1 |
Marketing & Sales Automation | Nuno Barata | 8 | 1 |
Web Analytics & Metrics | Marco Gouveia | 8 | 1 |
Applied project | Fabiane Valente | 18 | 6 |
Total hours / ECTS | 150 | 30 |


