Marketing, Advertising and Public Relations
The degree in Marketing, Advertising and Public Relations is aimed at comprehensive training in communication principles, marketing strategies and public relations management.
Duration
3 academic years
(Suitable for Bologna)
A3ES accreditation
Accredited
Qualification
QNQ Level 6
Vacancies
Total - 40
General Access Regime - 25
Special Contests - 12
Special Regimes - 1
Change of institution/course pair - 2
Time
Daytime (2pm-8pm), Saturdays (9am-1pm) - open
Night (6:30pm-11:30pm), Saturdays (9am-1pm) - open
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About
The degree in Marketing, Advertising and Public Relations brings together essential elements from the areas of marketing, advertising and public relations to train professionals capable of promoting products, services or organizations effectively.
Coordinator
Professional opportunities
- Image consultancy
- Advertising creative
- Marketing manager
- Product/brand manager
- Commercial strategic manager
- Boards of communication and public relations companies
Syllabus
Code | Designation | Period | Charge | ECTS |
|---|---|---|---|---|
98388 | Introduction to Law | 1st Semester | 34/T | 6 |
98389 | Sociology | 1st Semester | 34/T | 5 |
98390 | Marketing | 1st Semester | 51/TP | 5 |
98391 | Business Organization | 1st Semester | 51/TP | 4 |
98392 | English I | 1st Semester | 34/TP | 5 |
98393 | Semiotics Applied to Marketing and Advertising | 1st Semester | 51/TP | 5 |
98394 | English II | 2nd Semester | 34/TP | 5 |
98395 | Expression Techniques | 2nd Semester | 51/TP | 5 |
98396 | Communication and Advertising Law | 2nd Semester | 34/TP | 4 |
98394 | Computing | 2nd Semester | 34/TP | 5 |
98398 | Communication and Advertising Law | 2nd semester | 51/TP | 5 |
98399 | Industrial and Services Marketing | 2nd Semester | 51/TP | 6 |
Code | Designation | Period | Charge | ECTS |
|---|---|---|---|---|
98400 | Digital Laboratory | 1st Semester | 51/TP | 6 |
98401 | Investment Management | 1st Semester | 51/TP | 5 |
98402 | English III | 1st Semester | 34/TP | 5 |
98403 | Price Management | 1st Semester | 51/TP | 4 |
98404 | Public Relations I | 1st Semester | 51/TP | 6 |
98405 | Strategic management | 1st Semester | 34/TP | 4 |
98406 | Internationalization and International Trade | 2nd Semester | 34/TP | 6 |
98407 | Advertising Communication | 2nd Semester | 51/TP | 5 |
98408 | Commercial management | 2nd Semester | 34/TP | 4 |
98409 | Strategic marketing | 2nd Semester | 51/TP | 5 |
98410 | Public Relations II | 2nd Semester | 34/TP | 5 |
98411 | Statistic | 2nd semester | 51/TP | 5 |
Code | Designation | Period | Charge | ECTS |
|---|---|---|---|---|
98412 | Marketing and Innovation | 1st Semester | 34/TP | 6 |
98413 | Merchandising and Direct Marketing | 1st Semester | 51/TP | 4 |
01100243 | Environmental Management and Circular Economy | 1st Semester | 34/TP | 6 |
98414 | Protocol | 1st Semester | 34/TP | 4 |
98415 | Consumer behavior | 1st Semester | 51/TP | 5 |
98416 | Market studies | 1st Semester | 51/TP | 5 |
01100012 | Digital marketing | 2nd Semester | 34/TP | 4 |
98417 | Human resource Management | 2nd Semester | 34/TP | 4 |
98418 | Design and Visual Culture | 2nd Semester | 34/TP | 4 |
98125 | Internship - Option | 2nd Semester | 400/E | 18 |
01100232 | Project - Option | 2nd Semester | 106/P | 18 |
Subtitle
TP – Theoretical-practical classes
T – Theoretical teaching
PL – Practical and laboratory teaching
E – Internship
ECTS – European Credit Transfer System
