Course flyer
Coordinator
Prof. Doutor Jorge Remondes
Recipients
Graduates and Bachelors who intend to start or deepen careers in the areas of digital marketing and e-commerce. Graduates and staff from different sectors of activity, trainers and business consultants may attend this postgraduate course.
Duration
An academic semester corresponding to 30 ECTS
Calendar

On-site Regime


October
2021 to March 2022

Friday from 7 pm to 11 pm and Saturdays from 9 am to 1 pm
Vacancies
20
Course Evaluation
  • Attendance
  • Open debates
  • Constitution of working groups for reflection and appreciation of case studies
  • Practical work
  • Evaluation Tests
Course Methodology
  • Internet
  • Teachers' exhibitions
  • Use of multimedia rooms
  • Moodle
  • Group work
  • Viewing and commenting on videos
  • Case studies
  • Final work and tutorial guidance
Conditions of Participation
Fees
  • Application fee - € 95.00
  • Enrollment / registration fee - € 105.00
  • Tuition fee - € 1485.00
Payment Methods
    • Prompt payment - € 1410.75 *
    • Monthly fee for 5 months
      • 1st installment - € 380.00
      • 2nd installment - € 320.00
      • 3rd installment - € 280.00
      • Remaining installments - € 252.50
  • - Must be paid by the 15th of each month of the course.
  • * Not returnable in case of withdrawal by the student

Reductions
  • ISVOUGA graduates: 5% reduction in tuition fees
Curricular Plan
Module Teacher Hours ECTS
Digital Marketing & Planning Jorge Remondes 8 1
e-Commerce Vera Maia 16 4
Digital Law & e-Commerce Daniel Gonçalves e João Abreu 8 1
Digital Branding David Monteiro 8 1
Social Media Marketing Vasco Marques 12 3
Digital Networking Pedro Caramez 8 1
Content Marketing & Web Copywriting Elsa Fernandes 8 1
Digital Public Relations & Influencers Ana Canavarro 8 1
Advertising on Social Networks Márcio Miranda 16 4
Search Engine Marketing Daniel Pereira 16 4
Mobile Marketing Vasco Marques 8 1
Marketing & Sales Automation Nuno Barata 8 1
Web Analytics & Metrics Jorge Remondes e Jorge Cunha 8 1
Applied project Jorge Remondes 18 6
Total hours / ECTS   150 30
Seminars with invited speakers