Coordinator
Prof. Doutor Jorge Remondes
Recipients
Graduates and Bachelors who intend to start or deepen careers in the areas of digital marketing and e-commerce. Graduates and staff from different sectors of activity, trainers and business consultants may attend this postgraduate course.
Duration
An academic semester corresponding to 30 ECTS
Calendar
October 2021 to March 2022
Friday from 7 pm to 11 pm and Saturdays from 9 am to 1 pm
Vacancies
20
Course Evaluation
  • Attendance
  • Open debates
  • Constitution of working groups for reflection and appreciation of case studies
  • Practical work
  • Evaluation Tests
Course Methodology
  • Internet
  • Teachers' exhibitions
  • Use of multimedia rooms
  • Moodle
  • Group work
  • Viewing and commenting on videos
  • Case studies
  • Final work and tutorial guidance
Conditions of Participation
Fees
  • Application fee - € 95.00
  • Enrollment / registration fee - € 105.00
  • Tuition fee - € 1485.00
Payment Methods
    • Prompt payment - € 1410.75 *
    • Monthly fee for 5 months
      • 1st installment - € 380.00
      • 2nd installment - € 320.00
      • 3rd installment - € 280.00
      • Remaining installments - € 252.50
  • - Must be paid by the 15th of each month of the course.
  • * Not returnable in case of withdrawal by the student

Reductions
  • ISVOUGA graduates: 5% reduction in tuition fees
Curricular Plan
Module Teacher Hours ECTS
Digital Marketing & Planning Jorge Remondes 8 1
e-Commerce Vera Maia 16 4
Digital Law & e-Commerce Daniel Gonçalves e João Abreu 8 1
Digital Branding David Monteiro 8 1
Social Media Marketing Vasco Marques 12 3
Digital Networking Pedro Caramez 8 1
Content Marketing & Web Copywriting Elsa Fernandes 8 1
Digital Public Relations & Influencers Ana Canavarro 8 1
Advertising on Social Networks Márcio Miranda 16 4
Search Engine Marketing Daniel Pereira 16 4
Mobile Marketing Vasco Marques 8 1
Marketing & Sales Automation Nuno Barata 8 1
Web Analytics & Metrics Jorge Cunha 8 1
Applied project Jorge Remondes 18 6
Total hours / ECTS   150 30
Seminars with invited speakers