Digital Marketing and e-Commerce
Who is it aimed at?
Graduates and Bachelors who wish to start or deepen careers in the areas of digital marketing and e-commerce. Graduates and professionals from different sectors of activity, trainers and company consultants can attend this postgraduate course.
Vacancies
20
TIME
Fridays: 7pm-11pm
Fridays: 7pm-11pm
DURATION
1 Semester: 30 ECTS
REGIME
Presential
CALENDAR
Oct. 2023 to Mar. 2024
REQUEST FOR INFORMATION
Fill out the form and we will contact you.
About
Digital marketing and e-commerce are fundamental areas in the current business scenario, especially with the growth of online presence and the digitalization of various sectors of commerce and industry.
In the Digital Marketing and E-commerce Postgraduate course you will implement Digital Marketing and E-commerce strategies, using the main platforms and tools on the market.
José Neves Foundation Scholarship
Course eligible to apply for the Fundação José Neves scholarship.
Coordinators
Partnerships
Course evaluation
- Attendance
- Open debates
- Establishment of working groups to reflect and evaluate case studies
- Practical work
- Assessment Tests
Course Methodology
- Internet;
- Exhibitions by teachers;
- Use of multimedia rooms;
- InforEstudante;
- Teamworks;
- Video viewing and commenting;
- Case studies;
- Final work and tutorial guidance;
Study Plans
Module | Teacher | Hours | ECTS |
|---|---|---|---|
Digital Marketing & Planning | Fabiane Valente | 8 | 1 |
e-Commerce | Vanessa Arlandis | 16 | 4 |
Digital Law & e-Commerce | Daniel Torres Gonçalves | 8 | 1 |
Digital Branding | David Monteiro | 8 | 1 |
Social Media Marketing | Vasco Marques | 12 | 3 |
Networking Digital | Pedro Caramez | 8 | 1 |
Content Marketing & Web Copywriting | Elsa Fernandes | 8 | 1 |
Digital Public Relations and Influencers | Tiago Nogueira | 8 | 1 |
Advertising on Social Media | Rafael Gaspar | 16 | 4 |
Search Engine Marketing | Daniel Pereira | 16 | 4 |
Mobile Marketing | Vasco Marques | 8 | 1 |
Marketing & Sales Automation | Nuno Barata | 8 | 1 |
Web Analytics and Metrics | Marco Gouveia | 8 | 1 |
Applied Project | Fabiane Valente | 18 | 6 |
Total hours / ECTS | 150 | 30 |
Subtitle
ECTS – European Credit Transfer System
Participation Conditions
Fees
95€
105€
1800€
Payment methods
* Not subject to refund in case of withdrawal by the student
ISVOUGA graduates benefit from a 5% discount.
