Pedro Costa, Digital Marketing Strategist at Loja do Shampoo, was the guest speaker at the 25th edition of the ISVOUGA MARKETING SESSIONS conference cycle, which took place on November 15th, in the ISVOUGA auditorium.
Pedro Costa spoke about Beauty eCommerce, with particular emphasis on the shampoo store, a national eCommerce success story in the beauty area, which grew significantly in 2020 and 2021.
The Marketing Session, which had the collaboration of students from the Degree in Marketing, Advertising and Public Relations, mainly from the first and second years, from MKT:LAB and teachers, ended with a debate on the topic.
Participating in the Marketing Session were students and graduates of the Degree in Marketing, Advertising and Public Relations and the Postgraduate Degree in Digital Marketing and eCommerce, students from other courses, and professionals in the field.
